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Branding

Brand Stationery System

A stationery system that turns a simple leaf monogram into a complete, coherent brand identity.

Stationery set with a terracotta leaf monogram on letterhead, cards and a kraft envelope

About this project

The identity is built on quiet contrast: warm off-white paper, a muted kraft envelope, and a single terracotta accent that appears exactly once on every piece.

A botanical mark bridges the items — solid on the letterhead, tonal on the reverse card — so the system feels intentional rather than repeated. Proportions, margins and accent placement follow one consistent grid.

What's included

  • Letterhead, business card and envelope layouts
  • Solid and tonal mark variations
  • Terracotta accent and kraft paper palette
  • Print-ready layout specifications
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